He used to pay to fill it.
Now he doesn’t advertise.
Twenty-one months is the whole story. The ad budget came down as the room filled itself, and the thing that filled it was people telling other people. That is a slower way to grow and a much harder one to fake.
It is also why the classes stay free. Nothing is funded by a course you are about to be sold — there is no course. Izzan trades, and he teaches openly because that is the argument he wants to make about paid mentorship.
